Merino wool’s superior moisture wicking properties keep sweat away from the body of its wearer meaning bacteria doesn’t have time to smell. Wool fibers have an uneven surface on a microscopic level which makes it difficult for odor causing bacteria to attach to.
Merino wool is soft, it isn‘t itchy, due to its fine fibers and elasticity. The elasticity helps to keep a product’s shape even when exercised in. After washing, the garments are free of wrinkles and need next to no ironing, whereas a cotton shirt would look unwearable. Merino wool has a high level of protection against UV radiation, making it a great fabric for garments intended for use in the great-outdoors.
The fine fibers of merino wool fabrics, with their natural crimp, capture air, insulating their wearer from weather extremes. The wavy fiber draws sweat and moisture away from the body to the outside of the fabric, from where it evaporates, creating a cooling effect between your skin and the fabric. This effect is even greater the hotter it gets or the more you sweat. These two properties of merino wool are responsible for naturally regulating its wearer’s body climate.
Each year every merino sheep grows a new fleece, meaning our wool is grown year-after-year whether we use it or not. Oil is a finite resource and so are the synthetic fibers manufactured from it. Our merino apparel is easy to care for and it’s machine washable at low temperatures without special detergents. Essentially it’s the perfect fabric for modern man.